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Social media marketing has become an important strategy for businesses seeking to attract and retain customers. Despite increased investment in digital marketing, many small businesses continue to experience low customer retention. Existing studies have largely focused on large organizations, leaving limited evidence on how social media marketing influences customer loyalty among small businesses. This research seeks to address this gap by examining the relationship between social media marketing and customer loyalty.

Many students use the terms research problem and problem statement interchangeably. Although they are closely related, they are not the same. Understanding the difference between the two is essential because each plays a unique role in developing a strong research proposal or thesis.

Every successful research study begins with identifying a clear research problem. Before you can develop research objectives, questions or hypotheses, you must first understand the specific issue your study aims to investigate. A well-defined research problem provides direction for your thesis and ensures that your study contributes meaningful knowledge to your field.