Checklist: Is Your Problem Statement Strong Enough?

Before moving on to your research objectives or methodology, it is important to review your problem statement and ensure that it is clear, focused and supported by evidence.

Before moving on to your research objectives or methodology, it is important to review your problem statement and ensure that it is clear, focused and supported by evidence.

Problem Statement Checklist

1. Does It Clearly Identify the Problem?

Your problem statement should explain the specific issue your research will investigate. Readers should immediately understand what the study is about.

✔ Yes ☐ No


2. Is the Problem Specific?

Avoid writing about broad or general issues. A focused problem statement makes it easier to develop clear research objectives and collect relevant data.

✔ Yes ☐ No


3. Is the Problem Supported by Evidence?

A strong problem statement should be supported by credible sources such as journal articles, books, reports, or statistics that demonstrate the existence of the problem.

✔ Yes ☐ No


4. Does It Identify a Research Gap?

Your study should explain what previous research has not fully addressed. Identifying a research gap shows the originality and importance of your study.

✔ Yes ☐ No


5. Does It Explain Why the Study Is Important?

Readers should understand why investigating the problem matters and how your research may contribute to knowledge or practice.

✔ Yes ☐ No


6. Is It Linked to Your Research Objectives?

Your problem statement should naturally lead to your research objectives and research questions. All sections of your study should be connected.

✔ Yes ☐ No


7. Is the Writing Clear and Concise?

A good problem statement is direct, easy to understand, and free from unnecessary information or repetition.

✔ Yes ☐ No

Quick Self-Assessment

If you answered “Yes” to all seven questions, your problem statement is likely well-developed and ready to support the rest of your research.

If you answered “No” to any question, review your problem statement carefully and make the necessary improvements before proceeding.

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How to Formulate Research Questions

Research questions are the questions your study seeks to answer. They are developed from the research problem and help determine what information you need to collect and analyse. Well-formulated questions keep your study focused and prevent you from collecting unnecessary information.

Frequently Asked Questions About Problem Statements

Writing a problem statement is one of the most challenging parts of a thesis or research proposal. Many students are unsure where to place it, how long it should be or what information it should include. Below are answers to some of the most frequently asked questions about problem statements.

Examples of Strong Problem Statements

Social media marketing has become an important strategy for businesses seeking to attract and retain customers. Despite increased investment in digital marketing, many small businesses continue to experience low customer retention. Existing studies have largely focused on large organizations, leaving limited evidence on how social media marketing influences customer loyalty among small businesses. This research seeks to address this gap by examining the relationship between social media marketing and customer loyalty.

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